From earth, with care

Pure ingredients for radiant skin, every day

Short formulations with every active listed at its concentration. If a product will not suit your skin we would rather say so on the page than sell it to you once.

At Nirava we believe skincare should be *simple*, effective and kind — to your skin and to the planet. Founded on clean formulation, we sell a short list of things we would use ourselves, with every ingredient printed at its concentration rather than hidden inside a complex.

Our mission

To make the ingredient list the most interesting thing on the bottle. Nothing here is formulated to a price point first — where that means we cannot make a product worth selling, we do not make it.

Seller

Four products. Each page carries the full list at concentration, the batch date and what it is not suitable for.

All-purpose toner₹1,180

All-purpose toner

A low-acid daily toner at 3% mandelic. Suitable most evenings; not on the same night as a retinoid, which the product page says before the buy button rather than after it.

AHA/BHA serum₹1,650

AHA/BHA serum

Twice a week, no more. The concentration is on the front of the bottle because a chemical exfoliant sold without one is a product asking you to guess at your own tolerance.

Barrier cream₹980

Barrier cream

Nine ingredients, no fragrance and no essential oil. The dullest product we make and the one people come back for.

Clay treatment mask₹1,420

Clay treatment mask

Kaolin and green clay, ten minutes. If your skin is already tight after cleansing this is the wrong product and the page will tell you so.

A Nirava formulation being made

Glowing skin begins with the right routine, gently

Seasonal skincare tips — @nirava

What actually changes between a Mumbai monsoon and a Mumbai March, and what does not need to.

Frequently asked questions

Four answers, including the two that lose us an order and stay exactly as they are.

What is Nirava?

Four products, formulated and filled in Mumbai, sold direct. There is no fifth product in development that you should wait for — when there is, it will be on this page.

What makes Nirava different?

Every active is printed at its concentration on the front of the bottle. That is not a marketing position, it is the only way you can compare what we sell with what anybody else does, and it occasionally makes our products look weaker than they are.

Is there a subscription?

No, and there will not be. A barrier cream lasts most people about eleven weeks and a monthly subscription would send you roughly a third more than you use. Buy it again when it runs out.

Will this work for my skin?

Possibly not, and each product page says who it is wrong for before it says who it is right for. If you are treating a condition rather than maintaining skin, see a dermatologist first — we sell cosmetics, not treatment.